This blog has been running, off and on, in various forms, and under the control of various different people, for several years now. As such, we have quite a comprehensive collection of analytics at our fingertips; not least the search terms people use to find our wonderful blog.
Now, most of these searches are normal. ‘Oxfam books’, ‘Oxfam York’, and ‘Oxfam Petergate’ all rank relatively highly in our search terms. As do ‘books’, ‘book’, and ‘old books’. So far, so good. Nothing surprising here.
There are, however, some more, shall we say eccentric, terms. A Google search of ‘tiramisu’ has brought 1,190 people to our blog – presumably because of this post detailing a fair-trade tiramisu recipe.
The word ‘pipe’ – and really, who Google just the word ‘pipe’? – has led 4,337 people to this little corner of the internet. Now, Google’s algorithm has changed significantly over the last few years, so Googling ‘pipe’ no longer bring us up – unless, perhaps, you go to about page 34, but who has the time for that? I can, therefore, only guess which post these people were being brought to. Perhaps it was this one, talking about the first popular crime novels. Or maybe it was this one, about the traces of past readers that all books carry.
The most interesting, or, if you’re feeling less generous, bizarre, term however was ‘bunnies’. Nearly 15,000 people came to our blog by Googling the word ‘bunnies’. Which is pretty staggering, really. In relation to this, 2,746 people found us by Googling ‘bunny rabbits’, 2,074 by Googling ‘bunny’, and 1,167 by Googling ‘bunny rabbit’. These people – all 20,908 of them – were brought to this post, where the author detailed the numerous pet-related books that Oxfam Books, Petergate stocks.
Unfortunately, Google now rarely divulges the specific search terms people use to find us, but it’s interesting to take a little trip down memory lane, and to gain an insight into the thought processes of some our readers.